NZ ain't no 'E-Litter Nation' | 20.6.06

There's an interesting piece of paper floating through NZ Parliament at the mo called the Unsolicited Electronic Messages Bill which might just 'down-trou' a few small biz owners. This 'anti-spam legislation' in theory will prevent jo public from being 'spammed' (as a result of say, giving you his business card or email address), and suddenly finding himself on an e-news list he has never heard of. If e-Marketing is a valuable tool for your biz, you need to allow users to 'opt-in' or 'sign-up' to your news list (incentives + free info are good catalysts to subscribe) and the freedom to unsubscribe at anytime. Though this approach requires some thought and effort to develop and sustain, it is far better for us small businesses to have subscribers that appreciate our correspondence, instead of being caught littering even more junk-mail on the cyber-highway. If we're busted hiffing our KFC box from the car to the road, we get fined. So why not e-litter? (inspired by this article)